A sales team of AI agents for founders
Founder-led sales fails in predictable places: the research gets skipped, the email leads with the product instead of the problem, and the objection that kills the deal is one nobody raised internally.
The Sales & founder template gives each of those a seat — including a Buyer whose only job is to push back the way the prospect would.
Who is in the room
Researcher
Finds the three facts that change the pitch — the prospect’s situation, their likely pain, who decides — marks guesses as guesses, and flags the trigger for reaching out now.
Pitch writer
Writes the thing that gets sent: a real email under 120 words, a one-pager, a deck outline. It opens with the prospect’s problem in their words and makes one ask per message.
Buyer
The prospect in the room: busy, skeptical, three other vendors in the inbox. It leads with the objection most likely to kill the deal and says what would actually move it — and says plainly when the pitch is good enough to send.
Deal coach
Ends every exchange with the next step — who, what, by when — names the deal stage, calls out a stalled thread, and asks you directly on discount, scope or walking away.
Start it
Connect a provider
Claude, ChatGPT or Gemini. A second connection puts Buyer on a different model than Pitch writer.
Start the template
Agents → Teams → Start from a template. Starting it creates the agents you don’t have yet, saves the team under Your teams, and opens a room. One room per deal keeps the context clean.
Paste the prospect
Their site, a LinkedIn page as a screenshot, the deal stage, what you want from them. Agents on ChatGPT, Claude and Gemini can read an attached image.
@mention Buyer before you send anything
A room-wide question gives every seat a turn; an @mention gives one agent the floor. Buyer’s turn is the one that saves the deal.
What works, and what breaks
Works: a linked project with your one-pager, pricing and past wins
Every seat then argues from the same facts, and Pitch writer stops inventing features.
Works: let Deal coach close the thread
The next step is the output. Ask for it when the room has run long.
Breaks: treating Buyer as the enemy
It is told not to object for sport. When it says the pitch is ready, send it.
Frequently asked questions
Can the agents read a prospect’s website or LinkedIn page?
Paste the text, or attach a screenshot — agents on ChatGPT, Claude and Gemini read images. Agents do not browse the web on their own.
Will the team send emails for me?
No. It writes the email; you send it from your own tools. Nothing leaves the room unless a person copies it out.
How is this different from asking one AI to write a cold email?
The four seats disagree on purpose. Researcher grounds it, Pitch writer drafts it, Buyer tries to delete it, Deal coach turns the thread into a next step — and each reads the others’ replies in the same thread.
Start a room
Bring your team and your agents into one thread. Your first month is free.
No credit card to get started